The literary hero Harry potter and his importance in cultural entrepreneurship in London and oxford

The article examines the role of the literary hero Harry Potter as an agent of cultural entrepreneurship in the tourist destinations of London and Oxford. The study highlights how connecting these areas to the magical world of Harry Potter boosts the local economy, providing new business opportunities based on the cultural heritage and fictional narrative of the series. Local businesses are taking advantage of the growing tourist flow through innovative themed activities such as specialized shops, restaurants and tourist products inspired by the world of Harry Potter. At the same time, experiential experiences and events are being organized to enhance the authenticity of the visit and strengthen the cultural identity of the destinations. The analysis shows that the Harry Potter phenomenon is a strategic tool for cultural entrepreneurship, combining entertainment with economic and tourism development.