Army and Air Force Exchange Service (AAFES), USA.
World Journal of Advanced Engineering Technology and Sciences, 2025, 15(03), 136–148
Article DOI: 10.30574/wjaets.2025.15.3.0902
Received on 22 April 2025; revised on 30 May 2025; accepted on 02 June 2025
This article examines Master Data Management (MDM) as a crucial framework for establishing data governance and achieving business success in today's data-intensive environment. Organizations face significant challenges in maintaining consistent, accurate, and accessible data across disparate systems and departments. MDM offers a comprehensive solution by providing methodologies, governance structures, and technological tools to create and maintain a unified view of critical business data. Through detailed consideration of MDM components, implementation strategies, organizational benefits, and common challenges, the article demonstrates how MDM serves as a cornerstone for data-driven decision making, operational efficiency, and regulatory compliance. The discussion highlights that despite implementation complexities, MDM represents an essential investment for organizations seeking to leverage their data assets effectively in an increasingly competitive marketplace.
Data Governance; Single Source of Truth; Enterprise Data Integration; Data Quality Management; Regulatory Compliance
Preview Article PDF
Swetha Talluri. Master data management: A strategic imperative for enterprise data governance. World Journal of Advanced Engineering Technology and Sciences, 2025, 15(03), 136–148. Article DOI: https://doi.org/10.30574/wjaets.2025.15.3.0902.