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ISSN: 2582-8266 (Online)  || UGC Compliant Journal || Google Indexed || Impact Factor: 9.48 || Crossref DOI

Fast Publication within 2 days || Low Article Processing charges || Peer reviewed and Referred Journal

Research and review articles are invited for publication in Volume 18, Issue 2 (February 2026).... Submit articles

Artificial Intelligence in Modern Banking: Revolutionizing Financial Services, Risk Management and Customer Experience

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  • Artificial Intelligence in Modern Banking: Revolutionizing Financial Services, Risk Management and Customer Experience

Malay Sarkar 1, * and Sanjida Rahman 2

1 Masters of Public Administration, Gannon University, USA.
2 MBA in Business Analytics, Gannon University, USA.

Research Article

World Journal of Advanced Engineering Technology and Sciences, 2025, 16(02), 260–270

Article DOI: 10.30574/wjaets.2025.16.2.1289

DOI url: https://doi.org/10.30574/wjaets.2025.16.2.1289

Received on 06 July 2025; revised on 14 August 2025; accepted on 16 August 2025

Artificial Intelligence (AI) is transforming the banking and financial services industry by streamlining operations, enhancing decision-making, and improving customer engagement. This research explores the integration of AI-driven technologies—such as machine learning, natural language processing, and predictive analytics—into key banking functions, including credit risk assessment, fraud detection, customer service automation, and financial forecasting. By processing large volumes of structured and unstructured data in real time, AI systems enable financial institutions to make faster and more informed decisions while reducing operational inefficiencies.
The study also highlights the increasing use of AI in regulatory technology (RegTech), where automated compliance checks, anomaly detection, and document analysis have significantly reduced human error and enhanced transparency. In addition, AI-powered personalization engines and chat bots are reshaping customer experiences, offering tailored financial advice, and improving service availability across digital channels. However, the adoption of AI also raises challenges related to data privacy, algorithmic bias, and explain ability, which are critical in a highly regulated environment.
Through case studies and a review of recent advancements, this research provides a framework for responsible AI implementation in banking—balancing innovation with ethical considerations and regulatory compliance. The study concludes that AI will continue to be a driving force in building more efficient, inclusive, and customer-focused financial systems.
 

Artificial Intelligence; Financial Forecasting; Credit Risk Assessment; Fraud Detection; Explainable AI; Predictive Analytics; RegTech; Digital Banking; Algorithmic Bias; Sustainable Finance

https://wjaets.com/sites/default/files/fulltext_pdf/WJAETS-2025-1289.pdf

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Malay Sarkar and Sanjida Rahman. Artificial Intelligence in Modern Banking: Revolutionizing Financial Services, Risk Management and Customer Experience. World Journal of Advanced Engineering Technology and Sciences, 2025, 16(02), 260-270. Article DOI: https://doi.org/10.30574/wjaets.2025.16.2.1289.

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