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ISSN: 2582-8266 (Online)  || UGC Compliant Journal || Google Indexed || Impact Factor: 9.48 || Crossref DOI

Fast Publication within 2 days || Low Article Processing charges || Peer reviewed and Referred Journal

Research and review articles are invited for publication in Volume 18, Issue 2 (February 2026).... Submit articles

Cognitive and Strategic Dimensions of Data Visualization in Executive Decision-Making

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  • Cognitive and Strategic Dimensions of Data Visualization in Executive Decision-Making

Daria Kalishina * and Kishor Bista

Henry W. Bloch School of Management, University of Missouri-Kansas City, Kansas City, MO, USA.

Research Article
 
World Journal of Advanced Engineering Technology and Sciences, 2021, 04(01), 115-123.
Article DOI: 10.30574/wjaets.2021.4.1.0089
DOI url: https://doi.org/10.30574/wjaets.2021.4.1.0089

Received on 22 November 2021; revised on 26 December 2021; accepted on 29 December 2021

Effective executive decision-making increasingly relies on business intelligence systems and data visualizations to interpret complex information. While prior research has explored visualization design and analytical accuracy, limited attention has been paid to the interplay between cognitive processes and strategic considerations in executive contexts. This study examines how cognitive factors, including perception, attention, and cognitive load, influence the interpretation of visualized data, and how strategic objectives shape the use of these insights in decision-making. Through a comprehensive literature review and analysis of executive interaction with dashboards, key patterns emerge demonstrating that visualization clarity, contextual relevance, and alignment with organizational strategy significantly enhance decision quality and efficiency. The findings contribute to a multidimensional framework integrating cognitive and strategic dimensions, offering practical guidance for designing executive dashboards that optimize comprehension, reduce bias, and support informed strategic choices. Implications for theory and practice underscore the importance of a human-centered, strategy-aligned approach to data visualization in business intelligence.

Data visualization; Executive decision-making; Cognitive processing; Strategic alignment; Business intelligence; Dashboard design; Cognitive load; Decision support systems

https://wjaets.com/sites/default/files/fulltext_pdf/WJAETS-2021-0089.pdf

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Daria Kalishina and Kishor Bista. Cognitive and Strategic Dimensions of Data Visualization in Executive Decision-Making. World Journal of Advanced Engineering Technology and Sciences, 2021, 04(01), 115-123. Article DOI: https://doi.org/10.30574/wjaets.2021.4.1.0089 

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