Navigating digital transformation in financial services: Strategic management: concepts and cases for sustainable growth and innovation
Lamar University, 4400 S M L King Jr Pkwy, Beaumont, TX 77705, USA
Review
World Journal of Advanced Engineering Technology and Sciences, 2024, 13(01), 319–329
Article DOI: 10.30574/wjaets.2024.13.1.0420
Publication history:
Received on 05 August 2024; revised on 14 September 2024; accepted on 16 September 2024
Abstract:
The financial services industry is undergoing a profound digital transformation, driven by technological advancements, evolving consumer expectations, and regulatory changes. This paper explores the strategic management concepts and frameworks essential for navigating this complex landscape. By examining real-world cases of successful digital initiatives, the study highlights best practices in fostering innovation, enhancing customer engagement, and achieving sustainable growth. Key themes include the integration of emerging technologies, such as artificial intelligence and blockchain, into traditional financial practices, and the importance of agile organizational structures that support continuous improvement. Additionally, the paper discusses the role of leadership in driving cultural change and aligning digital strategies with overarching business objectives. Ultimately, this research provides valuable insights for financial institutions seeking to leverage digital transformation as a catalyst for competitive advantage and long-term success.
Keywords:
Digital transformation in finance; Strategic management in financial services; Sustainable growth in fintech; Innovation in financial technology; Case studies in digital finance
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0