PLS-SEM a 2nd generation technique: Concepts, properties characteristics and phases for its application

The multivariate technique of partial least squares structural equations (PLS-SEM) considered as second generation, has become more relevant in its application in recent years in various investigations, so this article considers an descriptive research, the which presents some properties characteristic of said technique and through the application of data and values obtained from a case study shows the phases required to validate and evaluate a model with the PLS-SEM technique. With the results obtained, a theoretical model is generated and proposed that could be useful for researchers who starting in the use and application of this technique.