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ISSN: 2582-8266 (Online)  || UGC Compliant Journal || Google Indexed || Impact Factor: 9.48 || Crossref DOI

Fast Publication within 2 days || Low Article Processing charges || Peer reviewed and Referred Journal

Research and review articles are invited for publication in Volume 18, Issue 3 (March 2026).... Submit articles

Operational analytics in financial services: Enabling real-time decisions and strategic agility

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  • Operational analytics in financial services: Enabling real-time decisions and strategic agility

Harshita Dubey *

APEX Fintech Solutions, USA.

Review Article

World Journal of Advanced Engineering Technology and Sciences, 2025, 15(03), 1727–1765

Article DOI: 10.30574/wjaets.2025.15.3.1095

DOI url: https://doi.org/10.30574/wjaets.2025.15.3.1095

Received on 06 May 2025; revised on 14 June 2025; accepted on 16 June 2025

Operational analytics has transformed financial services, evolving from a support function to a strategic asset driving competitive advantage. This evolution enables real-time decision-making capabilities across multiple domains including risk management, customer experience enhancement, compliance, and operational efficiency. Through sophisticated monitoring infrastructures and machine learning algorithms, financial institutions can detect fraud patterns, optimize risk positions, and respond dynamically to market conditions. Analytics-driven customer journey mapping eliminates friction points while enabling hyper-personalized experiences that adapt to individual preferences and contextual factors. In compliance operations, analytics facilitates continuous oversight through pattern recognition and behavioral baseline analysis while enhancing PII protection through dynamic security frameworks. Operational efficiency benefits from process mining techniques that visualize actual workflows, service provisioning optimization through digital twins and queue modeling, and reliability improvements via predictive maintenance and automated root cause analysis. The integration of cloud computing, artificial intelligence, and stream processing technologies has accelerated these capabilities, enabling unprecedented speed and scale in extracting actionable intelligence from vast volumes of financial data. Financial institutions leveraging these capabilities demonstrate superior performance across key metrics including customer satisfaction, operational efficiency, and regulatory compliance.

Operational Analytics; Financial Services Transformation; Real-Time Risk Management; Customer Experience Personalization; Process Optimization

https://wjaets.com/sites/default/files/fulltext_pdf/WJAETS-2025-1095.pdf

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Harshita Dubey. Operational analytics in financial services: Enabling real-time decisions and strategic agility. World Journal of Advanced Engineering Technology and Sciences, 2025, 15(03), 1756-1765. Article DOI: https://doi.org/10.30574/wjaets.2025.15.3.1095. 

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