Digital transformation in retail: Analyzing the impact of SAP S/4HANA and business technology platform on industry operations and customer experience

The retail industry has undergone significant transformation driven by digital technologies and changing consumer expectations. This study examines the impact of SAP S/4HANA and the Business Technology Platform (BTP) on retail operations, customer experience, and business performance. Through comprehensive analysis of implementation case studies, technical architecture evaluation, and performance metrics assessment, we demonstrate how these integrated solutions enable real-time analytics, omnichannel experiences, and intelligent automation. Our findings reveal that retailers adopting S/4HANA with BTP achieve 35% improvement in inventory turnover, 42% reduction in order processing time, and 28% increase in customer satisfaction scores. The research provides architectural frameworks, implementation strategies, and performance benchmarks for retail organizations considering digital transformation initiatives.