Digital transformation impact on business decision-making
Saudi Aramco AMIRAL Program, Dhahran, Saudi Arabia.
Research Article
World Journal of Advanced Engineering Technology and Sciences, 2024, 13(01), 001–011.
Article DOI: 10.30574/wjaets.2024.13.1.0365
Publication history:
Received on 19 July 2024; revised on 28 August 2024; accepted on 30 August 2024
Abstract:
The objective of this study was to assess the different ways in which digital transformation tends to affect business decision-making processes. To accomplish this objective, a mixed research design was used in this study. Accordingly, both quantitative and qualitative methods were used, in the form of secondary research and pilot testing. The findings obtained from the study revealed that companies continue to face challenges related to their need to integrate digital transformation and sustain in the incessantly changing business environment.
Keywords:
Digital transformation; Business performance; Strategic decision-making; Data analytics; Artificial intelligence; Big data analytics
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Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0