Enhancing retail supply chain resilience with generative AI

The globalization of the retail industry exposes its supply chain to risks that affect operation, increase cost, and reduce customer satisfaction. This research focuses on exploring how generative AI can be implemented to improve the supply chain supply chain agility in the retail context. In this case, Generative AI will be functional in creating different supply chain schedules and analyzing these scenarios to predict disruptions and create responses appropriately. The supplier, logistics, and demand forecasting systems provide real-time information to formulate risk management strategies effectively. A detailed case within the retail industry for example shows that supply chain effectiveness increases of up to forty percent during disruption. The evidence points to Generative AI’s central function in the creation of durable supply chains that can effectively and continuously provide service and maximize retailers’ competitiveness.