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ISSN: 2582-8266 (Online)  || UGC Compliant Journal || Google Indexed || Impact Factor: 9.48 || Crossref DOI

Fast Publication within 2 days || Low Article Processing charges || Peer reviewed and Referred Journal

Research and review articles are invited for publication in Volume 18, Issue 2 (February 2026).... Submit articles

Predictive Intelligence in retail operations: AI-powered forecasting models for demand planning, customer behavior analysis, and supply chain optimization

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Venu Gopal Avula *

Independent Researcher, USA.

Research Article
 
World Journal of Advanced Engineering Technology and Sciences, 2021, 04(01), 106-114.
Article DOI: 10.30574/wjaets.2021.4.1.0074
DOI url: https://doi.org/10.30574/wjaets.2021.4.1.0074

Received on 23 September 2021; revised on 22 November 2021; accepted on 29 November 2021

The retail industry has undergone significant transformation with the integration of artificial intelligence (AI) and machine learning (ML) technologies. This study presents a comprehensive analysis of AI-powered forecasting models for retail operations, focusing on demand planning, customer behavior analysis, and supply chain optimization. Through the implementation of advanced predictive algorithms including Long Short-Term Memory (LSTM) networks, Random Forest, and XG Boost models, we demonstrate significant improvements in forecasting accuracy. Our findings reveal that AI-driven approaches achieve 23% better accuracy in demand forecasting, 31% improvement in customer behavior prediction, and 28% enhancement in supply chain optimization compared to traditional methods. The study utilizes real-world retail data from multiple sources to validate the effectiveness of these predictive intelligence systems. Results indicate that integrated AI solutions can reduce inventory costs by 15-20% while improving customer satisfaction scores by 18%. This research contributes to the growing body of knowledge on AI applications in retail and provides practical insights for industry practitioners.

Artificial Intelligence; Predictive Analytics; Retail Operations; Demand Forecasting; Supply Chain Optimization; Machine Learning

https://wjaets.com/sites/default/files/fulltext_pdf/WJAETS-2021-0074.pdf

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Venu Gopal Avula. Predictive Intelligence in retail operations: AI-powered forecasting models for demand planning, customer behavior analysis, and supply chain optimization. World Journal of Advanced Engineering Technology and Sciences, 2021, 04(01), 106-114. Article DOI: https://doi.org/10.30574/wjaets.2021.4.1.0074

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