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ISSN: 2582-8266 (Online)  || UGC Compliant Journal || Google Indexed || Impact Factor: 9.48 || Crossref DOI

Fast Publication within 2 days || Low Article Processing charges || Peer reviewed and Referred Journal

Research and review articles are invited for publication in Volume 18, Issue 2 (February 2026).... Submit articles

Advanced predictive analytics in enterprise systems: Machine learning models for business forecasting and strategic decision support

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  • Advanced predictive analytics in enterprise systems: Machine learning models for business forecasting and strategic decision support

Venu Gopal Avula * and Surya Narayana Chakka

Independent Researcher, USA.

Research Article
 
World Journal of Advanced Engineering Technology and Sciences, 2022, 07(01), 271-277.
Article DOI: 10.30574/wjaets.2022.7.1.0078
DOI url: https://doi.org/10.30574/wjaets.2022.7.1.0078

Received on 16 August 2022; revised on 22 September 2022; accepted on 29 September 2022

The integration of machine learning (ML) models in enterprise systems has revolutionized business forecasting and strategic decision-making processes. This paper presents a comprehensive analysis of advanced predictive analytics frameworks applied to enterprise environments, focusing on the implementation of various ML algorithms for business forecasting and strategic decision support. Through empirical evaluation of multiple predictive models including Random Forest, Support Vector Machines, and Neural Networks, we demonstrate significant improvements in forecasting accuracy and decision-making efficiency. Our results indicate that ensemble methods achieve up to 85% accuracy in sales forecasting, while deep learning models excel in complex pattern recognition tasks with 92% precision. The findings suggest that organizations implementing advanced predictive analytics experience enhanced operational efficiency, reduced costs, and improved strategic planning capabilities.

Machine Learning; Predictive Analytics; Enterprise Systems; Business Forecasting; Strategic Decision Support

https://wjaets.com/sites/default/files/fulltext_pdf/WJAETS-2022-0078.pdf

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Venu Gopal Avula and Surya Narayana Chakka. Advanced predictive analytics in enterprise systems: Machine learning models for business forecasting and strategic decision support. World Journal of Advanced Engineering Technology and Sciences, 2022, 07(01), 271-277. Article DOI: https://doi.org/10.30574/wjaets.2022.7.1.0078 

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